After 10 years spent on Milan's runways, producing high-end fashion videos and providing elite content within a multitude of other genres, 3F finally introduces its innovative service based on the "FullFrameFigure" format, pushing the percentage of the model's on-screen presence near 70% of the whole resolution against the common 20%.
Visual communications standards are changing and the conventional widescreen 16:9 in some areas is giving way to the increasingly used 9:16. Think about screens at the airport or inside boutiques, think about tablets, about smartphones, but also think about the human body, in its slender shape, that naturally recalls the FULLFRAME format.
3F takes care of fine-tuning every single aspect of the whole session such as stabilizing the model at the center of the screen, color grading every single subject according to the lighting in that exact moment, sharpen images if needed, shooting at a higher frame rate with the chance to add a dramatic slowmotion effect to the final product and exporting it in the best way for new generation devices (iDevices, tablets, flipped HD monitors, LED walls…).
For best results, we shoot directly with our equipment, but we provide also a complete service for converting your old videos to fit the new vertical resolution, re-sampling images to obtain the highest quality.
Our clients are now finally able to present their artwork (online, showrooms, boutiques…) in a powerful and impressive HD format, with stunning colors and no more image distortion like in the past.
3F takes care of fine-tuning every single aspect of the whole session such as stabilizing the model at the center of the screen, color grading every single subject according to the lighting in that exact moment, sharpen images if needed, shooting at a higher frame rate with the chance to add a dramatic slowmotion effect to the final product and exporting it in the best way for new generation devices (iDevices, tablets, flipped HD monitors, LED walls…).
For best results, we shoot directly with our equipment, but we provide also a complete service for converting your old videos to fit the new vertical resolution, re-sampling images to obtain the highest quality.
Our clients are now finally able to present their artwork (online, showrooms, boutiques…) in a powerful and impressive HD format, with stunning colors and no more image distortion like in the past.